Get our free 90 day plan of vetted swaps, ordered by what actually reduces your exposure. Or have us review your real home and tailor it to you.
See the free plan →Free forever. The optional package funds our independent testing.
There are hundreds of swaps you could make. Most of them barely matter. A few of them matter a lot. The hard part is knowing which is which for your home.
You have read the guides. You still have twenty open tabs and no clear next step.
Replacing everything at once is expensive. You want to spend on the swaps that actually reduce exposure.
Half the products marketed as clean are not. Sorting real from marketing takes hours you do not have.
A generic checklist ignores what you already own, your budget, and whether kids live in the house.
A short questionnaire: which rooms, your budget, whether you have kids or are pregnant, and what you already own.
Every swap is ranked by real exposure and impact, the highest first, with the exact vetted product for each one and picks for every budget.
Work through it over 90 days. Check things off as you go. No overwhelm, no wasted money.
Infants take in far more per pound of body weight than adults, through bottles, feeding gear, and the nursery, while their organs are still developing. Research finds babies can ingest millions of microplastic particles a day from bottles alone. Tell us there are children in the home and your plan puts the feeding, nursery, and bath swaps first.
Get your parent plan →Plastic is where we started, but it is not the whole story. A product is only in your plan if it holds up on all five fronts. If a brand fails one, it is out.
What it is actually made of, checked before anything else.
No plastic leaching into what you eat, drink or put on your skin.
Third party results for heavy metals, phthalates and contaminants.
Legal action against a brand is a signal we do not ignore.
A history of recalls keeps a product off your plan.
Most sites recommend products they have never tested. We are building something different. A share of every sale goes into independent lab testing for heavy metals, phthalates and plastics. We publish every result, good or bad.
Every purchase funds our first round of independent testing. You are not buying a PDF. You are why we can test instead of guess.
Buyers see every result first. We publish the full lab findings to customers before anyone else, good or bad.
Not here for a plan? You can back the testing directly.
The 90 day plan is free for everyone and always will be. The package is for the people it cannot help enough: expecting parents and anyone filling a nursery.
No. The free site gives everyone the same picks and leaves you to decide what applies. The plan is built from your answers, includes only the swaps relevant to your home, and sequences them by real exposure risk so you know exactly what to do first.
We pool testing funds until a round reaches about $2,000, then commission independent lab panels and publish the results. You can watch the progress on the meter above.
Three things, for one payment. The full non toxic registry, 123 picks across 12 categories ordered by how much each matters. All 100 of the most popular baby products on Amazon rated Skip, Use Carefully or Good Choice, with the research behind every call. And a swap list built from six questions about your own home, each with a product to buy and the $0 way to do it instead. It opens on every page and stays open.
No. Your plan is tiered by budget and sequenced over 90 days. You start with the highest impact swaps and work through the rest at your own pace.
If something is unclear or a pick does not fit your home, email us and we will help you sort it out. The goal is a plan you actually use.
Get a plan built for your home, and fund the independent testing that makes our recommendations worth trusting.
Get your plan →Send it over and we will get back to you.
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